Challenge
Show how the Venezuelan Government is disappearing with the Harina manufacturers, making it difficult to supply the same in supermarkets.
Solution
A campaign that draws attention to the only flour brand that is still on the market, Harina PAN, talking about its "loneliness". And so, in a playful way, show how the population is helpless by the policy of the Venezuelan Government and how good it would be for "Harina del Gobierno" to return to the markets.

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